Our work

ELEMENT MELBOURNE RICHMOND

Element Melbourne Richmond

2019

Pre-opening PR activity and opening event

Australian Trade and Media

Open Element Melbourne Richmond with a bang and make sure the property stood out from the crowd.

With multiple new openings in Melbourne, the hotel had a lot of competition.

In addition to our pre-opening PR activity and opening/ribbon-cutting event, GTI organised a community block party to open the hotel in style
Brought the brand and hotel’s USPs to life through mini activations throughout the hotel, including a pedal-powered media wall, a dog grooming station, a cooking demonstration and Heavenly bed display
Secured Melbourne’s media and influencer elite, including Laura Henshaw, Jules Lund, Zara McDonald and Michelle Andrews to attend the event
Reached the masses through a Sunrise segment on the hotel’s pet friendly amenities
Generated scores of hotel reviews through a series of famils