Services
From concept development to implementation, our campaigns are highly targeted, insight led and generate the awareness and word of mouth our clients want to see.
GTI is renowned in the industry for the impactful and innovative consumer marketing campaigns we deliver. We will identify the channels that best reach your target market, develop the most effective strategy, consider everything from a digital and social campaign, brand partnership, consumer activation to sponsorship and a traditional media buy, to implement a campaign that delivers real results. We consider what’s relevant, how we can engage partners and ensure all campaigns can be easily integrated into a broader trade marketing and cooperative strategy.
What we do
Our industry expertise and insights, combined with earned-first ideas and creative approaches, leads to work that outperforms the industry average.
We love working with partners on multi-year strategies where we can really shift the needle and drive visitation or enter new markets. We have in-depth insights and industry knowledge and the know-how to craft the strategy that is right for each individual brief and budget.
Informed by our robust market insights and in-depth understanding of the competitive landscape, we know how to devise a strategy and manage the creatives to nail a brief and achieve stand-out results.
In the tourism landscape, we have launched and evaluated many hundreds of campaigns, across all types of media from social and digital, to print, outdoor and radio. We have experience to know what will work to motivate Australians and New Zealanders to book travel. Not just in theory, but in practice. We have excellent relationships with media partners to negotiate competitive rates and ensure your dollar goes further.
We are up to date on the latest consumer insights, media technology and marketing channels to ensure we can maximise your moment. We draw on consumer research, bespoke research and our own industry research and connections to ensure the marketing campaigns we launch are going to be the most cost-effective, high return on investment moves.
Integrated campaigns where we shine – we love to draw the very best from the world of PR, marketing, social and advertising to develop a stellar idea and launch it across multiple platforms to make the idea fly higher. We can even further extend these integrated ideas through the sales distribution network and our trade partners to ensure each campaign hits a home
From digital junkies to digital nomads, the world is living online and so too are we. Our digital campaigns take all forms from search, SEO, to display ads, native content, programmatic campaigns, apps and even VR content.
Our traditional advertising services connect your brand with audiences through time-tested channels. We specialize in outdoor advertising, including billboards and transit ads, to capture attention in high-traffic areas. Our radio campaigns create memorable audio experiences that resonate with listeners. With expertly crafted print ads, we deliver compelling messages through magazines, newspapers, and direct mail, ensuring your brand’s visibility across multiple touchpoints.
Our brand partnerships drive growth through strategic collaborations that amplify your message. By aligning with like-minded companies, we create synergistic campaigns that enhance visibility and impact. From co-branded content to joint marketing initiatives, we help you reach new audiences and build stronger brand equity, ensuring mutually beneficial outcomes that elevate your brand in the market.
Step 1
Define clear, measurable goals for the campaign, such as increasing brand awareness, generating leads, or driving sales.
Step 2
Research and segment your audience to tailor messaging and channels effectively, ensuring the campaign resonates with the right people.
Step 3
Develop compelling content and visuals that align with your campaign’s objectives and brand voice, ensuring consistency across all materials.
Step 4
Launch the campaign across selected channels, track performance metrics, and adjust strategies as needed to optimize results and achieve your objectives.
Other services
