Services

Content Marketing

If content is king, video is queen! We create and distribute a variety of content, from video to stills photography and written copy to drive engagement and action.

With a team of creative, talented and passionate storytellers at our core, creating compelling content plays a huge part in everything we do. Whether it’s creating a video to engage and educate, producing striking photography to inspire and bring an experience to life, or sharing a story through immersive words or vision, we develop multipurpose content that has wide application and speaks to the many audiences we need to engage. Working alongside a trusted team of professional content creators and partners, we manage and produce your content needs from conception through to delivery.

What we do

DEVELOP POWERFUL MULTIPURPOSE CONTENT.

Content creator and influencer campaigns

Step one is to engage the right content creators, reaching the right audience for your brand but step two is all important – contracting and ensuring the deliverables are delivering great value with innovation and creativity at its core. Full management of content creator partnerships from start to finish is what we do.

Video shoots

From concept planning and storyboarding to shoots all across the world, we work closely with a dedicated team of videographers, drone operators and creatives to capture the content that will captivate people.

Ambassadorships

Tapping into the power of an ambassador that aligns with your brand, reaches the right audience and inspires people to book that flight is an approach that can pay big dividends. It’s masterful when done right and we have the experience and expertise to build authentic partnerships to elevate your message.

Copywriting

We are storytellers. Whether it’s a press release you’re after, website copy, a brochure, a tender document or simply an invitation, we’ll write it to achieve the outcome you need. We draw on decades of experience and love to write!

Brand partnerships

With our fingers on the pulse and feet on the street… we are in tune with brands that are emerging, trending and doing innovative things that grab attention. We know that developing authentic brand partnerships can contribute to the cultural zeitgeist, and cost-effectively grow awareness of your product and experience, all while giving you access to new audiences. We design brand partnerships to do all this, while growing your highly valuable owned marketing channels.

Photography and asset development

Having the right photography and marketing assets is key for successful marketing and PR campaigns and for consumer engagement. Your visual brand matters and we help you put your best… image forward.

Our process

Create sticky content for your audience.

Step 1

Audience Research:

Identify and understand your target audience’s preferences, interests, and travel behaviours to create content that resonates with them.

Step 2

Content Planning:

Develop a content calendar that outlines topics, formats (blogs, videos, social media posts), and distribution channels, focusing on showcasing the destination’s or product’s unique attractions and experiences.

Step 3

Content Creation:

Produce engaging, high-quality content, such as compelling visuals, storytelling, and informative guides, that highlight the destination or product’s appeal and inspire travel.

Step 4

Distribution and Promotion:

Share content across multiple platforms, including PR outreach, websites, social media, paid advertising and email campaigns, ensuring it reaches your target audience and encourages interaction and sharing.