B Corp

Driving Positive Change

At GTI, we are proud to be a certified B Corporation, demonstrating our commitment to social and environmental responsibility. We believe in using our business as a force for good, creating a positive impact on the world around us.

Unlocking the Power of Business for Good.

As a B Corp certified tourism marketing agency, we are committed to doing business for good. Our approach prioritises sustainability, ethical practices, and social impact at every corner. We aim to support the transition to a tourism industry that supports local communities, preserves culture and regenerates the natural environment.

Together, we aim to heal our world through regenerative tourism – we have a long way to go yet so we aim to partner with clients who are focussed on making a difference. GTI became a certified B Corp in July 2023. It’s a voluntary step we took to ensure that our company meets rigorous social and environmental standards.

The B in B Corp stands for ‘benefit for all’. We manage our company to ensure it benefits all. It keeps us accountable to ensure the company’s operations align with our values of sustainability, transparency, and social responsibility.

GTI’s Sustainable Business Practices

B Corp

A B Corp is a type of for-profit business that meets rigorous social and environmental performance standards, transparency, and accountability

Sustainable purchasing

Download our guide to see how we try to minimise our impact, and how you can too

Sustainable events

We consider our impact in everything we do, and share best practices with the industry

Partner with a B Corp marketing agency for shared values and ethical business practices.

By partnering with a B Corp marketing agency, you can make a positive impact on society while achieving your growth goals.

Business for Good

We are proud to do business in a way that puts people and our natural environment first

Inspiring other B Corps

Reach out to ask us any questions on how to tackle your application, we’re ready to champion business change for the good of the industry

Frequently Asked Questions

Find answers to common questions about B Corporations, GTI’s certification, and its impact on the tourism and leisure marketing industry.

What is a B Corporation?

A B Corp (Benefit Corporation) is a certification for businesses that meet high standards of social and environmental performance, accountability, and transparency. Unlike traditional corporations that primarily focus on profit, B Corps are committed to balancing profit with purpose. They aim to have a positive impact on society and the environment, often addressing issues like sustainability, fair labor practices, and community development. The certification is granted by B Lab, a nonprofit organization, and requires companies to undergo a rigorous assessment of their practices and policies. B Corps are legally obligated to consider the impact of their decisions on all stakeholders, not just shareholders.

Why choose a B Corporation?
  • Commitment to Sustainability: B Corps adhere to high environmental and social standards, ensuring their operations contribute positively to the planet and society.
  • Transparency and Accountability: B Corps are required to be transparent about their practices and performance, providing assurance that they operate ethically and responsibly.
  • Positive Impact: Supporting B Corps means contributing to businesses that prioritize social and environmental impact, promoting responsible consumption and investment.
  • Long-Term Value: B Corps are legally required to consider the interests of all stakeholders, which can lead to more sustainable and resilient business practices, benefiting long-term growth and stability.
How does GTI’s B Corp certification impact its work?

GTI’s B Corp certification profoundly impacts its work in several ways:

  1. Ethical Standards: The certification drives GTI to adhere to high ethical standards, ensuring that campaigns, marketing activities and sales activities are not only effective but also socially and environmentally responsible.
  2. Sustainable Practices: GTI takes its sustainability measurement, reporting and performance seriously. From reducing greenhouse gas emissions, using 100% green power and opting for sustainable purchasing for all our events and activities, are just some of the ways we made a start on our sustainability journey.
  3. Advocacy: The B Corp certification reinforces GTI’s commitment to working with clients to identify ways to operate more sustainably and for our businesses to give back more than they take.
How can I become a B Corp?


Ready to make your mark as a B Corp superstar?

🌟 Here’s your fun-filled roadmap to certification:

  1. Take the Leap: Start with the B Impact Assessment to see where you shine and where you can sparkle even more! 🌟
  2. Score Big: Hit the minimum score on the assessment. It’s like a game, and you’re aiming for a high score in social and environmental awesomeness! 🎯
  3. Legal Fun: Give your company’s legal structure a little makeover. It’s like dressing up for a big party – you’re adding a commitment to balancing profit and purpose! 🏆
  4. Show and Tell: Send your details to B Lab. Think of it as showing off your company’s best features – you’ve got this! ✨
  5. Pay the Fee: There’s a small fee, but think of it as a ticket to join the coolest club around! 🎟️
  6. Celebrate and Engage: Once you’re certified, party with the B Corp community! Share ideas, celebrate victories, and continue to spread your positive impact. 🎉

Get ready to shine with your B Corp certification – where business meets purpose and fun! 🚀

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