About us
We are an award-winning agency, renowned for our work in Australia and New Zealand. Creative marketing & PR is our passion and we are focussed on driving outcomes that excite our tourism and hospitality clients.
2006
GTI opened its doors with foundation clients Club Med and The Travel Corporation.
2007
Our team cut our teeth on exciting sustainability projects – we established The Travel Corporation’s non-profit entity TreadRight.
For more on that check out
treadright.org
2008
GTI launches its destination marketing & PR division with Tourism Australia, Vanuatu, Kenya and Papua New Guinea as clients.
2009
GTI records significant growth and attracting blue-chip clients including Marriott International and LATAM Airlines.
2013
GTI records strong performance across PR and Marketing divisions. Marriott International appointed GTI as APAC PR agency.
2015
Awarded at Australian Industry Awards – ASTW – for Best Tourism Organisation and Crisis Management.
2019
Won PR Agency of the Year (Mumbrella) and Marketing Campaign of the Year (Aust Travel Awards).
2021
After almost two years of closed borders from Covid-19 travel from and to Australia resumes.
2023
GTI joins global network MMGY TMC and post Covid rebuild begins.
For more on that check out
travelmarketingcollective.com
2023
GTI becomes an accredited B Corp in July 2023 confirming our commitment to operating our company for the benefit of all.
2024
Shortlisted Mumbrella Travel PR Agency of the Year
As one of the leading tourism & leisure marketing agencies in Australia, we have the combined knowledge, understanding and leadership to take client requirements and translate them into marketing that truly resonates.
Our mission
Join us on the journey to build happy, thriving communities that benefit from tourism. Tourism can be a force for good and we can all make a difference.
We are committed to transparent annual sustainability reporting and monitors and report our progress in relation to people, and the environment annually.
We are committed to support the regeneration of communities, culture and the natural environment through our business operation and by supporting the transition to a regenerative tourism industry.
We commit to monitoring and reducing our environmental impact in relation to waste through improved purchasing and procurement policies, supply chain policy. Our office is powered by 100% renewable energy and our purchasing prefers sustainable options through upcycled products.
Through our work in collaboration with our clients and government partners we also commit to delivering economic support to low-income communities in the tourism destinations we work with.
Our team
Our team is an extension of your team. Experts in our fields to bring life to your brands and support your business needs, whilst remaining trusted advocates of your brand.
Sarah Anderson
Founder and Managing Director
Sarah Anderson is the founder and managing director of GTI Tourism. She has 23 years marketing and PR experience across tourism, lifestyle, hospitality, property and technology sectors. Sarah was awarded as Travel Weekly’s Mentor of the Year in 2016, and has contributed to the travel industry as Committee Member of the Council of Australian Tour Operators, and Chair of the Association National Tourist Office Representatives.
Abbey Sands
General Manager
Abbey has more than 10 years experience spearheading campaigns across travel, hospitality, food, wellbeing, alcohol and beauty industries before specialising in tourism marketing and communications.
Thalia Aconley-Rae
Public Relations Group Account Director
A PR gun and well-known in the industry, Thalia spearheads the GTI PR team overseeing all activity and campaign success.
Kim Ryan
Sales & Marketing Account Director
Kim brings 12 years’ travel experience to leading her accounts, with expertise across the cruise, coach touring, DMO and retail travel agency sectors.
Kerrin Trenorden
Sales & Marketing Account Director
Kerrin has been working in the tourism industry for more than 20 years and has extensive experience across a wide range of tourism sectors including destination sales and marketing, aviation, corporate and retail.
We are not actively recruiting although always want to hear from the right talent. Send a hello via our contact form – things change quickly in our world!
Services
