Driving Positive Change

A B Corp (Benefit Corporation) is a certification for businesses that meet high standards of social and environmental performance, accountability, and transparency. Unlike traditional corporations that primarily focus on profit, B Corps are committed to balancing profit with purpose. They aim to have a positive impact on society and the environment, often addressing issues like sustainability, fair labor practices, and community development. The certification is granted by B Lab, a nonprofit organization, and requires companies to undergo a rigorous assessment of their practices and policies. B Corps are legally obligated to consider the impact of their decisions on all stakeholders, not just shareholders.

• Commitment to Sustainability: B Corps adhere to high environmental and social standards, ensuring their operations contribute positively to the planet and society.
• Transparency and Accountability: B Corps are required to be transparent about their practices and performance, providing assurance that they operate ethically and responsibly.
• Positive Impact: Supporting B Corps means contributing to businesses that prioritize social and environmental impact, promoting responsible consumption and investment.
• Long-Term Value: B Corps are legally required to consider the interests of all stakeholders, which can lead to more sustainable and resilient business practices, benefiting long-term growth and stability.

GTI’s B Corp certification profoundly impacts its work in several ways:

1. Ethical Standards: The certification drives GTI to adhere to high ethical standards, ensuring that campaigns, marketing activities and sales activities are not only effective but also socially and environmentally responsible.
2. Sustainable Practices: GTI takes its sustainability measurement, reporting and performance seriously. From reducing greenhouse gas emissions, using 100% green power and opting for sustainable purchasing for all our events and activities, are just some of the ways we made a start on our sustainability journey.
3. Advocacy: The B Corp certification reinforces GTI’s commitment to working with clients to identify ways to operate more sustainably and for our businesses to give back more than they take.

Ready to make your mark as a B Corp superstar?

🌟 Here’s your fun-filled roadmap to certification:

1. Take the Leap: Start with the B Impact Assessment to see where you shine and where you can sparkle even more! 🌟
2. Score Big: Hit the minimum score on the assessment. It’s like a game, and you’re aiming for a high score in social and environmental awesomeness! 🎯
3. Legal Fun: Give your company’s legal structure a little makeover. It’s like dressing up for a big party – you’re adding a commitment to balancing profit and purpose! 🏆
4. Show and Tell: Send your details to B Lab. Think of it as showing off your company’s best features – you’ve got this! ✨
5. Pay the Fee: There’s a small fee, but think of it as a ticket to join the coolest club around! 🎟️
6. Celebrate and Engage: Once you’re certified, party with the B Corp community! Share ideas, celebrate victories, and continue to spread your positive impact. 🎉

Get ready to shine with your B Corp certification – where business meets purpose and fun! 🚀