GTI’s monthly takeouts from the Australian market and travel industry
CANADA MARCH ARRIVALS
12,350 Australians visited Canada in March 2017, a 15.5% increase YoY. Australian arrivals from January to March 2017 also show a strong increase, up 23.7%. Air Canada has also announced new seasonal nonstop services four times a week between Melbourne and Vancouver from 3 December, 2017 to 4 February, 2018.
Over the past four years, advertising spend from cruise operators has seen a 58% increase which has resulted in 55% of Aussies now considering going on a cruise.
AUSTRALIANS FLEEING WINTER FOR GLOBAL SUMMER SEASON
Trivago.com.au has released findings that show Australian travellers are the 7th highest spending nationality in the world for travel during Northern hemisphere summer and have an average duration of stay of 6.1 nights at a time.
AUSTRALIAN TRAVEL TRENDS
According to the Australian Bureau of statistics, the number of Australians who travelled overseas rose by 5% from 9.45 million travellers in 2015 to 9.92 million travellers in 2016. The most visited overseas destinations travelled to by Australians in 2016 were: New Zealand (13.3%), Indonesia (12.6%), United States (10.6%), and United Kingdom (5.9%).
GEN Z TRAVEL HABITS
Nearly 40% of young Australians are willing to go into debt to satisfy their need for travel, according to research conducted by Contiki. ‘Gen Z’ is the most travel exposed generation ever with nearly 80% having already ventured abroad by age 16. The study also identified Instagram as the number one travel inspiration for 40% of 18 to 21 year-olds.
HELLOWORLD BRAND REFRESH
Retail brand Helloworld has rebranded as Helloworld Travel from June 2017 after in-depth consumer research showed Aussie consumers still did not connect Helloworld with the travel industry. The new brand aims to better link the company’s old brands (Harvey World Travel, Jetset, Travelworld and Travelscene) with the new brand.
NEW LUXURY OTA TO “DISRUPT TRADITIONAL AGENCY MODEL”
A new travel website, Bon Voyage, has just launched and aims to make luxury products more accessible to everyday Aussie travellers. Former Miss Universe Jennifer Hawkins has been brought on board to help promote the brand.
FOOD AND WINE INFLUENCING AUSSIE TRAVEL
The latest research from online restaurant booking platform OpenTable, reveals that culinary experiences are a top priority for travelling Australians. 84% of Aussies consider restaurant options when choosing a holiday destination and 59% have flown for food within the last 5 years. A further 56% of Australians have travelled to the country of origin of their favourite dish.
TRAVEL AGENTS STILL KEY FOR VICTORIANS
A new survey from RACV has shown that a large portion of Victorians use the services of travel agents. Almost a quarter, 23.5%, said they always use a travel agent to book overseas flights, 22.5% said they mostly used a travel agent, and 37.3% said they sometimes used a travel agent, which makes up 82.8% of Victorians who use or have used a travel agent service.
USA REMAINS KEY DESTINATION FOR MILLENNIALS
The United States continues to attract millennial travellers, according to two sets of research conducted by Contiki. Of more than 5,000 18 to 35 year-olds surveyed globally, the US ranked in the top three destinations for travel in 2017.