GTI’s monthly takeouts from the Australian and New Zealand travel industry
Jetstar announces first commercial alliance
Helloworld and Qantas Group have announced a new two-year commercial agreement, building on a “successful” partnership with Qantas. The agreement with QF Group also enters new territory, with Helloworld signing a one-year deal with Jetstar, effective 01 Jul, the low-cost carrier’s first commercial pact with a travel distributor in Australia.
QF top Aussie travel site
Flight Centre has been rated as the only bricks-and-mortar travel retailer in a study of the top 15 travel and tourism websites being used by Australians. The latest Roy Morgan Research findings identified: Qantas as the number one website used by consumers in the field, at 13.7% of the population, for the 12 months to Mar 2016. Qantas was by far the most used travel and tourism portal, ahead of online accommodation aggregator Booking.com (9.7%), Visitor traffic to the website of Qantas’ budget sister carrier Jetstar was also 9.7%, while Virgin Australia was slightly less at 9.6%. Review site TripAdvisor has seen almost 45% uptick in website views, jumping from 6.1% to 8.8% and fifth place on the poll.
Online travel companies Webjet (6.2%), Wotif (5.6%) and Expedia (4.9%) circled the nation’s largest retailer Flight Centre (5.5%), while rival Helloworld missed the list. Other websites in the top 15 included news.com.au/travel (5.3%), Airbnb (3.9%), Traveller (3.8%), Hotels.com (3.3%) and Stayz & Lastminute (both 3.2%). Roy Morgan Research’s industry communications director Norman Morris this week said travel and tourism websites have become “an integral part of Australians’ holiday-planning and booking process”.
Is The Online Travel Sector Slowing?
More than two million Kiwis are now shopping on-line and airline tickets are the most common item they’re buying, according to a new report by Nielsen. The total number of online shoppers increased by 4% or 77,000 last year, and it’s expected to reach 2.14 million by the end of 2016. Travel remains the dominant online shopping category, with flights at the top of the list, and accommodation coming in at fourth. TradeMe is the top brand but Air New Zealand is a close second, outpacing sites like the Warehouse and GrabOne. Around one in five Kiwis in a three-month period are buying from Air NZ’s website, says Nielsen research director Tony Boyte.
Rising demand for luxury agents
Australian luxury travel agencies are on the hunt for more advisors, with almost 80% planning to increase advisor numbers in the coming year, according to a comprehensive analysis of Virtuoso-affiliated luxury travel agencies across Australia. Nearly 90% of agencies anticipate increased sales in the coming year, reflecting the strong demand for upscale international travel by Australians. While they are preparing to explore the world, travellers are also seeking the expertise, personal service and connections that only a professional travel advisor can provide.
Milenial travel habits
Milenials (16.4%) were noticeably more likely than non-Millennials (12.6%) to have taken their last holiday overseas, according to a new study released by Roy Morgan Research. Looking at travel habits between Apr 2015 and Mar 2016 Roy Morgan found 69% of Millennials took a holiday in the last 12 months, almost on par with the 70.7% of Aussies aged over 35. Victoria and Tasmania were the only states more likely to have been visited by Millennials than non-Millennials.
Millennials were 10% more likely than older travellers to be active on holidays and were 16% more inclined to prefer “bright lights and big cities” during their travels. Looking forward to the next year both Millennials and non-Millennials (58.8% and 57.5% respectively) had similar intentions of planning an Aussie getaway, the report shows.