Our Team

Leadership Group

GTI is led by a team of tourism industry specialists recognised for their expertise and constant innovation in consumer marketing, public relations, trade and digital marketing.

Sarah Anderson
Sarah Anderson
Managing Director

GTI founder and managing director, Sarah Anderson is one of the travel industry’s most familiar and trusted faces having working in tourism marketing and management for more than 18 years.

A passionate traveller, marketer and communicator, she drives GTI’s pioneering vision and its leading role in the industry. She is highly regarded by clients and the industry for her innovative, can-do approach, crisis management experience and sustainable travel expertise.

Sarah is heavily involved with the travel industry at many levels and is recognised for her contribution to the industry having held leadership roles as Chair of CATO (Council of Australian Tour Operators), ANTOR (Association National Tourist Office Representatives) and for her achievements in driving global sustainable tourism initiatives.

Georgia Gregerson
Georgia Gregerson
General Manager

GTI general manager Georgia Gregerson is renowned for her strategic thinking, enthusiasm for the tourism industry and strong relationships in the market. Georgia is responsible for leading and integrating the team to ensure effective output across the board and success at every level.

With extensive knowledge and experience leading multi-channel and integrated sales, marketing, PR and digital strategies, Georgia is a core and influential figure across the board, leading on client accounts and agency operations.

GTI Tourism clients and the broader travel industry rely on Georgia’s strong leadership to ensure great results from the agency’s campaigns. She is a member of The Australian Society of Travel Writers (ASTW) and ANTOR.

Caroline Brunel
Caroline Brunel
Head of Strategy

Caroline is a strategic and enthusiastic marketing specialist with extensive knowledge of the travel and tourism industry, consumer online marketing and has a proven track record in planning and leading marketing strategies to support business goals. As Head of Strategy, Caroline leads the Sales & Marketing team at GTI Tourism and is charged with delivering exceptional campaign strategies and spearheading strategically sound, integrated marketing activity across all agency clients.

Her specialties include travel marketing, social media and content strategy, web project management, agency management, CRM, strategic partnerships, SEM, campaign analytics, CMS, web analytics, customer insights and industry research.

Alana Sudale
Alana Sudale
Head of Public Relations and Business Development

Alana heads up GTI’s PR department, employing years of experience working in-house and agency-side and delivering engaging PR strategies that get cut-through and deliver on marketing objectives. During her PR career, she has directed experiential and creative campaigns, managed large scale events, and has managed influencers and celebrity ambassadors on behalf of clients.

Alana is a passionate storyteller and content creator and works closely with clients to discover and shape their stories to appeal to the multitude of media channels available. Trusted by the media, Alana ensures that GTI’s PR team is the go-to team for many of Australia’s leading travel journalists and editors.

Anne Morris
Anne Morris
Head of Trade

Anne is GTI’s senior specialist in trade marketing, and co-operative partnerships and brings unparalleled flair to managing GTI’s core industry relationships. She leads the agency’s trade strategy responsible for strongly advocating on behalf of her clients and ensuring exceptional opportunities are brought to life.

Anne ensures key partners, both internationally and domestically, have an agency wide point of contact at GTI Tourism and her experience in managing trade events, marketing campaigns and partnerships is often called on. She is an educator on trade industry evolution, structure and leveraging industry and non-traditional partnerships.

Sales, Marketing & PR Team

With an in-house team of specialists in consumer and trade marketing, business events marketing, communications, digital, and sales GTI is able to offer a complete 360 service offering.
Natalie Schofield
Natalie Schofield
Public Relations Account Director
Claire Kaletka-Neil
Claire Kaletka-Neil
Sales & Marketing Account Manager
Lizzy Chadwick
Lizzy Chadwick
Public Relations Senior Account Manager
Bart Druitt
Bart Druitt
Sales & Marketing Account Manager
Kate Pernfuss
Kate Pernfuss
Public Relations Account Executive
Lauren Whicker
Lauren Whicker
Sales & Marketing Senior Account Manager
Manuela Nielsen
Manuela Nielsen
Sales & Marketing Account Manager
Naomi Wheeler
Naomi Wheeler
Public Relations Account Manager
Jessica Luxton
Jessica Luxton
Sales & Marketing Account Executive
Sally Pepermans
Sally Pepermans
Sales & Marketing Manager - New Zealand