GTI founder and managing director, Sarah Anderson is one of the travel industry’s most familiar and trusted faces having working in tourism marketing and management for more than 18 years.

A passionate traveller, marketer and communicator, she drives GTI’s pioneering vision and its leading role in the industry. She is highly regarded by clients and the industry for her innovative, can-do approach, crisis management experience and sustainable travel expertise.

Sarah is heavily involved with the travel industry at many levels and is recognised for her contribution to the industry having held leadership roles as Chair of CATO (Council of Australian Tour Operators), ANTOR (Association National Tourist Office Representatives) and for her achievements in driving global sustainable tourism initiatives.

GTI general manager Georgia Gregerson is renowned for her strategic thinking, enthusiasm for the tourism industry and strong relationships in the market. Georgia is responsible for leading and integrating the team to ensure effective output across the board and success at every level.

With extensive knowledge and experience leading multi-channel and integrated sales, marketing, PR and digital strategies, Georgia is a core and influential figure across the board, leading on client accounts and agency operations.

GTI Tourism clients and the broader travel industry rely on Georgia’s strong leadership to ensure great results from the agency’s campaigns. She is a member of The Australian Society of Travel Writers (ASTW) and ANTOR.