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Globus family of brands appoints PR agency GTI Tourism in Australian market

Long-standing global escorted tour, river cruise and independent travel package company, Globus family of brands, has appointed GTI Tourism as its Australian public relations agency, effective immediately.Globus family of brands encompasses coach tour companies, Globus and Cosmos; river cruise operator, Avalon Waterways; and independent touring brand, Monograms. Travel experiences across the portfolio of brands are offered throughout Europe, North America, South America, Asia, and Africa.

Through a proactive and creative press office, familiarisations and profiling opportunities, GTI Tourism will continue to drive and build the profile of the company and the diverse offerings of each brand via consumer and trade media channels.

Globus family of brands’ national marketing manager Chris Fundell said the appointment of GTI Tourism comes at a pivotal time for the company, with several developments and projects in the pipeline for 2018.

“We’ve experienced great success over the last decade with a strong PR presence in the Australian market and we want to continue educating travel trade and consumers on our brands through a strong, strategic public relations approach,” Mr Fundell said.

“With a strong 90-year history in the tourism industry, we are determined to keep our product and messaging current and forward thinking.

It’s important to the growth of the company that we achieve continual exposure across all of our brands and share our story and vision,” he said.

GTI Tourism founder and managing director, Sarah Anderson said GTI Tourism was excited to be representing Globus family of brands, a company with a long history and strong reputation in the Australian tourism industry, and a diverse offering of touring experiences.

“Globus family of brands is a well-respected global organisation, which has stood the test of time over the last 90 years and provided thousands of Aussies with treasured travel experiences tailored to their interests, style and budget,” Ms Anderson said.

“We’re excited to join the team at this important time with several upcoming developments and Globus’ 90th birthday fast approaching. We’ll ensure the Globus family of brands continues to be front of mind for both consumers and trade.”

For more information on Globus family of brands visit: travel.globusfamily.com.au or for more information on GTI Tourism visit www.gtitourism.com.au.