Wild Bush Luxury: 10th anniversary of conservation

Project 10th anniversary of conservation  Client Wild Bush Luxury Target Audience Australian travellers The Brief and our Approach Raise awareness for WBL and it’s 10th anniversary of conservation, ensuring that its properties and tours are considerations for local Australian travellers. Maximise a small PR budget to engage new audiences and educate consumers about WBL’s conservation and sustainability initiatives. Developed key ...

Element Melbourne Richmond: Launch

Project PR launch campaign  Client Element Melbourne Richmond Location Melbourne The Brief and our Approach Open Element Melbourne Richmond with a bang and make sure the property stood out from the crowd. With multiple new openings in Melbourne, the hotel had a lot of competition. In addition to our pre-opening PR activity and opening/ribbon-cutting event, GTI organised a community block ...

Vanuatu Tourism Office: “Answer the Call of Vanuatu” Rebrand Campaign

Project Integrated Marketing Campaign  Client Vanuatu Tourism Office Target Audience Australian Experience Collectors The Brief and our Approach The brief was to launch the Vanuatu Tourism Office’s new brand – Answer the Call of Vanuatu – to Australian consumers and trade. The overall goal was to steal share of voice from competitor destinations who employ much larger budgets to increase ...

Las Vegas Convention and Visitors Authority: Today Extra Broadcast

Project Broadcast Client Las Vegas Convention and Visitors Authority Target Audience Australians The Brief and our Approach The brief was to drive mass awareness of Las Vegas and the range of experiences available in the destination. The destination faced the challenge of limited awareness of what was on offer beyond the bright lights, epic pool parties, and grandiose resorts. We ...

Visit Seattle: A VICE Content Partnership

Project Content Production Client Visit Seattle Target Audience Australian Millenials The Brief and our Approach The brief was to drive consideration and visitation to Seattle. A brand study revealed that awareness of Seattle amongst millennials was very low. We therefore partnered with VICE, a leading publication read by Aussie Millenials, to create a documentary paying homage to Seattle’s music heritage. ...

Fukuoka: Agent Training Events

Project Travel Training Events Client Fukuoka Prefecture Target Audience Australian Travel Agents The Brief and our Approach The brief was to introduce and educate travel agents about Fukuoka Prefecture and inspire them to sell the destination to their clients. Our key challenge was Fukuoka Prefecture is not widely known in Australia or included in many wholesaler product ranges. Our approach ...

Travel Texas: Agent Roadshows

Project Travel Agent Roadshow Client Travel Texas Target Audience Australian & Kiwi Travel Agents The Brief and our Approach The brief was to increase awareness and product knowledge amongst the trade and increase bookings to the destination. Our challenge was that agents often overlook Texas in favour of tier one destinations in the US, so we had to find an ...

I Love New York: Agent Training Webinars

Project Travel Agent Training Client I Love New York  Target Audience Australian Travel Agents The Brief and our Approach The brief was to leverage COVID-19 downtime to educate agents about New York and what’s on offer outside of New York City. Our main challenge is most Australians don’t venture outside of New York City, because there’s little knowledge of the ...

The Hakuba Company: Content Production

Project Content Production Client The Hakuba Company Target Audience Australian ski lovers The Brief and our Approach The brief was to drive year-round bookings at The Hakuba Company properties in Hakuba – a leading skiing destination in Japan. Our main challenge was to change the common perception that Hakuba is merely a ski town and visitation was low in the ...

Singapore Tourism Board: Market Representation

Project Market Representation Client Singapore Tourism Board Target Audience Australia The Brief and our Approach The brief was to provide marketing representative services in Victoria for the Leisure and BTMICE markets for a period of two years. Our goals were to build awareness, consideration, and advocacy of Singapore as a compelling leisure and business destination to increase visitor arrivals to ...